brand and marketing strategies
Who are you really? How do you truly differentiate? Who are your audiences? How do you fit? From naming to key messaging, storytelling through tactics and execution, we help you fine tune/brand/rebrand what you have, or launch your new product, service, or company – and break through.
communications and PR
How will your story be told, managed, and measured at every unique point of contact with your varioius audiences? We help you navigate the communications landscape, honing your story and identifying the ideal environment for your key messages, coordinating and reinforcing them across all media.
naming, logos, corporate identity and tools
A strong brand needs a name and logo that are registerable, researched, meaningful, free from faux pas and can master all you have in mind. You need the domains. You need to know who owns similar names and how that can hurt you. The same applies to your logo and tagline. Are they confusing? Trademarkable? Your brand is the substance. Your brand identity is the cherry on the sundae – and lost without it.
Knowing where to communicate, and on what scale, requires creative thinking and is vital to the success of every idea.
As entrepreneurs we wear a lot of hats – well. And we’re always asking, “Why?” What does that mean to your brand? An open mind, confidence, determination, nimbleness, and unexpected insights applied from just about every industry.
copy and content
The right words clarify your brand. They are your voice and are key to every tool in your communications toolbox. From silly to serious, we apply sound, brand-driven strategic thinking to ensure your words are arranged into powerful, integrated, cross-platform communication tools that break through and get your brand noticed.
graphic design/integrated campaigns
Some design looks really good but doesn’t do the job. Really good design looks good, is thought provoking, and balances form, colour, and function. Really great design does all that and more. It communicates with purpose –that’s right for the tool at hand, is part of an integrated solution, answers your current needs, and sets the stage for your long-term objectives. Our strategic expertise and 35+ years of experience have proven that.
Tools and Execution
trade shows, events and experiences
From trade shows to conferences to corporate or community events, creating environments and opportunities for people to interact are some of the most powerful connections your brand can make. websites, print and outdoor, digital advertising, and social media While content is king, brand strategy reigns supreme. A strong brand foundation and strategy ensure you’re using the right tools, for the right job, in the right way – no matter where it lives.
websites, print and outdoor, digital advertising and social media
While content is king, brand strategy reigns supreme. A strong brand foundation and strategy ensure you’re using the right tools, for the right job, in the right way – no matter where it lives.
radio, video, photography and rich media
Short and long-form content, vlogs, blogs, podcasts, photography, psas, radio spots, and animated graphics can all serve to tell a compelling brand story across every channel.
The war is in the store, and your product’s perception is inseparable from its package. Often, the decision to purchase is made right at the shelf.