Finessing their logo and creating integrated sub-brands and identities for their various initiatives helped bring cohesiveness to the brand. Producing wall graphics, 3D signage and modifying their interior space had an immediate impact on visitors – it was clear they were entering a space of high energy and lofty ideas. T-shirts, event materials, big idea profiles, advertising, public relations, web input, social media input, annual reports and corporate materials got the message out to stakeholders. Orion was able to connect to its fullest.