One space. One team. One vision.
Brand + Marketing Strategy
Rebrand + Launch
RFPs + Sales Tool Design + Strategies
Interior Signage + Graphics
From the time the partners purchased Atkins Architects through the addition of interior design and rebrand, first to Atkins Architects, and then Atkins Group, the firm had grown. Yet it had morale issues and carried brand challenges tied to its previous reputation for certain types of work. They were ready to break through and break free.
“To design unified architecture and interior spaces with clarity of vision as one team.”
The firm was finally becoming shortlisted and gaining the kind of work they wanted when the opportunity arose to design significant work in the Middle East. Their lease was also up. It was time to leave the past behind: new offices, a complete rebrand and, as it turned out, a whole new name. Following deep-dive research, we discovered that a substantial competitive firm with the same name had established in the region.
While a bombshell for the principals, the discovery was a breath of fresh air for the firm. We created a new name, tagline and powerful brand around it: dynamic, forward-thinking, contemporary, communicative. It married the concept of teamwork, the diverse aspects of the firm, the strength of the partnership and the power of their vision for architecture – under one roof.
We interviewed partners, staff, clients and sub-contractors, and let them know that we were rebranding and how vital their input was. The team moved contemporary new office space, incorporating the green colour scheme and circular aspect of the new logo. We held back brand-related finishes to maintain the surprise. The new name was registered, all materials were complete, and plans made for a full launch and supporting event, but all remained under tight secrecy except for the partners.
One week before the internal reveal, the staff was left something green, with a key message attached, on their desks each morning. On day-seven, we were ready for the reveal with T-shirts and a full staff presentation. Staff surprised us all instead. Their excitement, buy-in and new morale shone when they all arrived at work dressed in green.
We leveraged interior graphics, signage and lobby design, new identity, website and corporate materials with social media, PR, RFP strategies and re-design, and a bang-up launch event for all stakeholders topped off by giveaway boxes of custom-designed ‘Smartees’ boxes spilling over with custom green Smarties.
The company continued to grow the kind of business they’d always wanted, winning multiple awards and garnering the reputation they deserved.
Other Architectural, Interior Design, Real Estate + Construction-related Companies
360 LEASE STRATEGIES . ATKINS GROUP . JJ BARNICKE . CONNECTRIX . CONNEXTIONS . COUNTRY LIVING REAL ESTATE . MATTHEWS GROUP . McGILLcc . PRESTON . PRUDENTIAL REAL ESTATE . OFFICE SOURCE . ROUNTHWAITE, DICK + HADLEY . ROYAL LEPAGE REAL ESTATE . STEELCASE . TRUELINE . BONNIE VISENTIN . SHERWOOD GREEN HOMES . SILVERLEAF DEVELOPMENTS . WOODLANDS OF NIPISSING RIDGE
“Jackie Spicer is a creative, thoughtful, dedicated and dynamic individual capable of identifying and establishing all aspects of the elements which make a corporation unique. We wish her and the Ink Tank success in all future business endeavours and recommend their service without hesitation”.