Croplife Canada significantly increased its presence and profile, both domestically and internationally. Together we built and communicated an established education program, a strong identifiable brand, products and services, impactful creative and meaningful dialogue with all stakeholders. And we won a few awards for them along the way.

Cleanfarms was a success right out of the farm gate. So much so, that it quickly outgrew its parent organization: within one short year, we collaborated with the CropLife / Cleanfarms team to launch Cleanfarms as an independent entity. The program, name and identity were picked up by multiple countries, requiring translation and new graphics. A style guide ensued. We launched a website, produced packaging labels, planned events (from rural fairs to the Royal Winter Fair), helped get government onside, created a mascot, developed point-of-sale (in multiple languages), and bumped up print and digital marketing, and advertising efforts. Its stewardship efforts grew to include a range of agricultural and marine products. It earned accreditations. And we touted their success in annual reports, powerpoints and other key documents.

Cleanfarms today is one of the most highly respected stewardship organizations in the country.