Spotlight On

Athletes’ Kitchen

Healthy meals – online and in-store takeout

Client

Athletes’ Kitchen


Eat Right and Love It

Our Services

  • Brand and Marketing Strategy

  • Bricks + Mortar Retail Launch

  • Signage

  • Logo Updates

  • Retail Store Design Collaboration

  • Website

  • Menus

  • Food Labeling and Naming

  • Advertising

  • Promotion

The Challenge

Athletes’ Kitchen was a relatively new but growing business creating and delivering healthy meals online. The company had leased a location in Liberty Village and required a strategy and help to expand to a bricks and mortar location without pillaging their online sales.

Dignissim et dis. Ipsum scelerisque amet lorem volutpat tortor nunc nascetur volutpat lorem rutrum sed neque suscipit diam. Nunc maecenas quisque wisi magna venenatis. Suspendisse congue eleifend arcu felis neque vitae mollis vel et scelerisque dolor.

“Health requires healthy food.”

Roger Williams

Getting There

The company had created an identity, but it required finessing. They understood their product, but had not thought through brand positioning or strategy to build on. Marketing strategies were needed to build awareness of the bricks and mortar location while also driving online sales – building both without diluting either.

 

A new tagline became the definer of the new brand. Product names, packaging, labeling and insert design kept everything in line. Input into store, window signage design brought philosophy and brand to the forefront and the storefront. Advertising, promotion and an exciting new website brought customers in and online – and kept them coming back.

The Result

Athletes’ Kitchen became an established retail hub for goal-specific healthy meals on the go and fits the funky, youthful vibe of its location. Its online business continues to be successful and the business continues to grow.

Other Food + Retail Clients

BULLDOG NUTRITION  .  TIMOTHYS COFFEES  .  MRS FIELDS  .  JANES FAMILY FOODS  .  MOOSEHEAD  .  LABATTS  .  SO CLEAR WATER  .  TRADITION FINE FOODS  .  AMBER FOODS  .  MAPLE LODGE FARM

What clients say.

“Health requires healthy food.”

Roger Williams

Let’s discuss your next project

Whether your brand is brand new, evolving or established but stuck – come play with us. We’ll break through together.
Or call us directly (416) 690-7557

Back To Top

Copyright © 2018, Semper Fi Digital  Inc. All Rights Reserved