The company had created an identity, but it required finessing. They understood their product, but had not thought through brand positioning or strategy to build on. Marketing strategies were needed to build awareness of the bricks and mortar location while also driving online sales – building both without diluting either.

A new tagline became the definer of the new brand. Product names, packaging, labeling and insert design kept everything in line. Input into store, window signage design brought philosophy and brand to the forefront and the storefront. Advertising, promotion and an exciting new website brought customers in and online – and kept them coming back.