Finance, like most professional services, has always been slow to accept change. The sector has a long tradition of doing things the same way, presenting the same style and saying much the same thing, making branding and differentiation a challenge. Additionally, when a company is already highly successful, it’s sometimes difficult for them to understand that success is relative, and business does not remain static.
We did deep-dive research and developed brand and marketing strategies. We updated their logos – individually and as a group. We ran some pretty creative ad campaigns, developed corporate and sales tools, and celebrated with them with lunch & learns and landmark events. We built websites, brought all companies under a single brand (finally), helped develop new markets, launched a couple of brand new finance products, EDC and AccordOctet using print, press, digital and dynamic rich media.
