To name, strategize, brand, position, market, communicate and help build multiple diverse businesses for our client who is an entrepreneur, visionary, real estate specialist and forensic accountant.
360 Lease Strategies is one of several businesses in multiple sectors that Ink Tank has branded, developed strategies for and helped build for our client over many years.
All businesses required intensive research and careful brand, marketing and communication strategies. In the case of 360, a part of the challenge resulted from the discreet nature of the services provided. How does one promote their business when you can’t publicly talk about your clients? In the case of Marigenix and the client’s multiple cannabis-related initiatives, we faced ever-changing regulations, partnership issues, geographic differences and an ever-changing market.
“Go as far as you can see; when you get there, you’ll be able to see farther.”