A Dose of Our Own Medicine – Our New Website
Every day, we work with organizations just like yours to understand their brand, their audiences, their opportunities, and their pressure points. We focus on building integrated approaches to find, build, and share the best parts of their organizations. We help them to understand why they’re stuck, to define and embrace their quirks, their passions, and their bold truths – to move, challenge and inspire their audiences.
How do we do this? We research. We build brand strategy. We live, breathe, and commit to brand in every tactic and every creative, design and communications tool – used inside or out – from advertising to identity to website, social media, PR, video, and everything in between.
At Ink Tank®, we’re proud of the partnerships we build with each and every one of our clients. It’s that approach to relationships that has made us a recognized leader in all things brand for the last 35 years. Yes, you heard right… 35 years. That’s no small feat for any business, and rare in this industry. Our dedication to being an innovator, a listener, a tactician, and a storyteller has helped Ink Tank to create recognizable brands, campaigns and communication tools that stand the test of time.
We pride ourselves on our sage advice, and are always on our clients about staying true to their brands, being constantly vigilant, and consistently aware of floating in that happy place between current and future, experience and expectation, growth and anticipation. It’s a full-time job doing that for our clients along with all the creative, events, activities, and communications and marketing activities.
But the one thing about being the full-time steward for everyone else’s brands is the risk of neglecting our own. That’s exactly what’s happened. I take ownership of that, and it’s time to take a dose of my own medicine. So we’ve recently taken a closer look at who we are, what we do, and why we do it. Those questions were the catalyst for deep-dive discussions amongst ourselves as well as with key clients, and partners.
So while we continue our commitment to building, guiding, and supporting our clients, we’ll also be giving Ink Tank the care, attention and focus it deserves. We’re updating our own platforms, tools, and resources to better reflect our own brand, value, and impact, in part by highlighting a few of our clients and giving them some well-deserved attention. We’re applying our own sage advice to ourselves and we’re excited to start sharing the results.
Our new website is the beginning. We sincerely hope you love it. That it resonates, inspires, and moves you to think. To change. To call us. We welcome your questions, comments, thoughts. It’s how great relationships begin.
Ink Tank® provides end-to-end brand solutions, from strategy through creative – without extravagance, politics, or ego. We th[ink] differently. We break through brand clutter, misconceptions, old ideas and ineffective creative. Ink Tank’s solid core of professionals has helped a surprisingly diverse clientele – start-ups to global brands in the B2B, B2C, government, non-profit and charitable sectors – to break through and rise, since 1984.
