Part of the reason we write these blogs is to give our existing clients and potential clients some insight and perhaps a bit deeper understanding into the processes which drive the way we do what we do.
Most times that has to do with the strategic & creative process. Sometimes it has to do with the administrative or trafficking processes. And at others time, like now, it has to do with a little of both.
One of the things that everyone in the communications industry has to deal with on a fairly regular basis is justifying costs to their clients. It’s generally safe to assume, at least from our experience, that most clients tend to feel they are paying too much for the services they are getting, even though the result of investing in these services is something that, more often that not, builds their business, enhances their corporate identity and provides an excellent ROI.