Category Archives: Blog

BRANDING: WHY DO SO MANY PEOPLE GET IT WRONG?

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Digital Marketers: Redefining Branding for Themselves

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Rebranding: You Need to Change Your Own Mindset First

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Hiring Right Is More Than Just Filling a Role

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The Rise and Fall and Rise Again of Direct Mail

There are some conspiracy buffs who hypothesize that the new Canadian Anti-Spam Legislation (CASL) has an underlying purpose. Normally we would not gi Read More...

Content Management…Sound Information Age Strategy or Scam De Jour?

Scams and cons and get rich quick schemes have pretty much been around throughout recorded history. In today’s world, however, they can sometimes be Read More...

The More Things Change, the More They Stay the Same

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Small is the New Big

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Protecting Your Brand: The Uphill Battle Of Keeping Your Eyes On Your Fries

There are all kinds of ways to tread on someone else’s brand–knowingly or not. From ‘borrowing’ to parody to outright trademark infringement, Read More...

Finding Good Value: Invest In People Not Processes

Like any investment in services, when you hire a strategic communications firm, the intrinsic value that will be realized has more to do with the rela Read More...

November 2009
AGROW Award

November 2007
Canadian Agri-Marketing
Association Award

Best Crisis
Communication, Issues
Management,
Government Relations

November 2007
Grow Canada® Vision
document

October 2007
AGROW Award
Marketing Awards
Gold in Campaign Category
The Insurance Bureau of Canada

Clio Awards, New York
Silver in Newspaper Advertising Category
Continental Airlines

Chicago Retail Marketing Association Awards
Gold in Newspaper Category
Loblaws Corporate Advertising

Marketing Awards
Silver in Public Sector Newpaper Category
Shop Canadian

Marketing Awards
Gold in Retail Newspaper Category
Sayvette Stores

Golden Sparkplug Award
Contribution to Product Share Growth
Chloraseptic

Golden Sparkplug Award
New Product Launch Campaign
Ivory Shampoo

One Show Awards, New York
Silver in Trade Press Category
Dow Styrofoam Testimonial Campaign

Marketing Awards
Silver In Campaign Category
Dow Styrofoam TV & Print